Chillpreneur by Denise Duffield Thomas

Author:Denise Duffield Thomas [Denise Duffield-Thomas]
Language: eng
Format: epub
Publisher: Hay House
Published: 2018-12-20T00:00:00+00:00

Are They My Target Market?

Taking advice from people who are nowhere near your target market – for example, your husband, uncle, or a random stranger – is a big mistake. I remember talking to a 50-something guy about my business at a networking event and on hearing what I did, he said, ‘Wow. It sounds like you’re charging too much.’ I felt chastised and embarrassed because he was reflecting my own worst fears about my business. ‘Yeah,’ I said, ‘I think you’re right.’

This dude was the complete opposite of my target market, but I let his opinion sway one of my most important business decisions. His view of my pricing could have been based on what his own target market could afford, or on something more sinister, like an ingrained misogynistic view of what women are worth.

Either way, it was totally useless, but the interaction played on my mind for days. He wasn’t my coach, and he wasn’t a pricing or marketing expert. He knew nothing about my business or target market. He just made a snap decision based on what he ‘felt’ was too expensive, and I believed him!

His opinion was none of my business, so why was I soliciting it? Why even have this money conversation with some random stranger? Honestly? Because I didn’t want to think about it: I wanted someone else to tell me what to charge so I didn’t have to confront my fears about money. I thought someone else would know better than me.

‘… if you’re just looking to your friend,

co-worker, husband or wife for validation, be

careful. It can stop a lot of multimillion-dollar

ideas in their tracks in the beginning.’

SARA BLAKELY, FOUNDER OF SPANX

If you have a specific niche (and you definitely should), then how tightly do the people offering their opinions fit that profile? For example: age, gender, geographical location, income level, stage of life, or business. If your ideal target market is parents with a healthy income, why would you take the opinion of a childless senior citizen, or vice versa? It doesn’t make sense!

If you market to other business people, what stage of business are they in? What’s appropriate for a beginner to pay is entirely different from someone who’s financially successful in business. Nobody knows more about your business than you do. Nobody knows your target market’s hopes and dreams as well as you do. And nobody is more deeply and emotionally connected to your business goals than you are.

Another question to ask yourself is:

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.